Ifrane is a city in the Middle Atlas region of Morocco.
Ifrane is one of the most beautiful places in Morocco, residing on the Atlas mountain with a population of roughly 80,000 people. The projects of the current Moroccan king - like the university and huge new hotel - have had a large impact on the town. It is not a large town with the majority of the population being farmers, sheepherders, etc, and living outside of the town borders.
The main language in Ifrane is Berber, but you can also hear a great deal of Arabic and French. It is home to Al-Akhawayn University, an American-style university taught in English, French, and Arabic. Nearly all university students will be able to converse fluently in English, but most of the native residents can not.
The climate is mostly cold with a beautiful mild summer, with a great deal of rain in the first few months of the year. The people are overall very friendly.
Overall, there is very little reason to specifically visit Ifrane if you have limited time in Morocco. Unless you're a student here or a member of the king's entourage when he visits, there's not a huge amount to visit here- a carved lion, some parks, funky roofs, lots of storks, outdoorsy things, and a Sunday souq pretty much summarize the town.
Most of the buses comes from Fez and Meknes, which are the two major neighboring cities, or pass through on their route from Marrakesh to Fez.
The easiest way to get into Ifrane is by grand taxi from Fez or Meknes. Both cities are an hour away. Grand taxis in Fez leave near the Fez CTM station.
A ride to either town costs 25 dirham, but can be more expensive (30 dirham) on weekends, when half of Fez and Meknes come there. If you find yourself to take a whole taxi yourself, multiply the price by six places (i.e. 150 dirham). At some times (very late/early, during strikes), you may have to pay a good bit more.
CTM has an office at the east end of the marché and buses are likely to stop / depart from there. CTM buses are known to being cleaner and slightly quicker, but the sometimes sketchy buses from other companies are equally safe. They most likely depart from the new Gare Routière which is somewhere southwest from the marché. These buses can be a lot dirtier and a little cheaper. Some might have more stops (longer trip), but they also leaving more often and are thus easier to catch.
Most places are within walking distance, but petit taxis are also readily available. The minimum fare is 5 dirham for small distances (e.g. marché → centre ville), longer distances will be 10 dirham.
Grand taxi drivers are a little more unscrupulous, so try to be aware of how much you should be paying for any given trip.
Places to visit:
However, Ifrane's main attraction is its natural beauty. It is highly encouraged to hike in the area. You can easily rent a horse and guide for a few hours. It is also only a short distance from Ifrane to a place where you can find and feed wild monkeys.
L'Apelle. More high class than most restaurants in Ifrane. The only place that serves pastilla in the vicinity.
Aglemem. Most of the food is only mediocre. Very good chicken tagine. Has alcohol, and sometimes live music. A favorite of the university students. Where international students go to briefly forget they're in Morocco. a bit expensive
La Rosa. Normally has mediocre to bad food.
La Paix. mains around 80 dirham
Forest. A new shiny restaurant.
Various cafes. All of the cafes are priced roughly the same, and have roughly the same quality of food. Normally a safe bet, though you can expect only the standard fare: pizza, tagine, harira, brochettes, etc.
There are three centers of nightlife in Ifrane: Teal, the Grand Hotel, and Aglemem.
There is no budget accommodation in Ifrane. The best is probably to stay in Azrou (15 minutes by grand taxi, ~6 dirham).
Apartments can be rented from 100-150 dirham per day, although finding one with clean sheets seems to be impossible.
Several midrange/splurge hotels are found in the city center:
2nd-order administrative division
Primary administrative division