The Ourika Valley is about 60 km by road from Marrakech in Morocco.
Situated in the foothills of the High Atlas, it contains a number of Berber villages, female co-operatives manufacturing Argan oil and a set of waterfalls near the village of Ourika itself.
Most people visit the Ourika Valley as part of organised day trips from Marrakech. Most hotels, riads and hostels will be happy to arrange trips either with a private driver or as part of a larger tourist group. If you're feeling adventurous you could negotiate a fare route with a Grande Taxi which will work out a little cheaper, but be prepared to work out your own itinerary ahead of time. Finally, you can take the L25 and L40 ALSA buses to Ourika (7.5 dirham) and hire a taxi the remaining 45 minute drive to Setti Fatma. There are some green minibuses used by locals, but very tough to navigate and might bristle at transporting a group of foreign tourists. Benefit of self-organizing is you can skip the forced shop visits and restaurants. Most people will head up the valley to visit the waterfalls at Setti Fatma.
The entire valley seems to be focused on the tourist trade. At every stop on the road you will find people selling jewellery, trinkets or alabaster. Be warned that much of the amethyst being sold is fake.
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