San Francisco/Union Square-Financial District

San Francisco/Union Square-Financial District

Union Square-Financial District is an area of Downtown San Francisco, made up of two neighborhoods: the bustling shopping and theater district surrounding Union Square, and the central business district where Market Street meets the bay. This is where you will find many of the city's office buildings, luxury hotels, and department stores, where tourists riding in on cable cars and streetcars cross paths with the weekday commuters who come in through the Market Street Subway. The area is bounded roughly by Market Street to the south, the San Francisco Bay to the east, Chinatown and Taylor Street to the west, and Bush Street (between Taylor and Kearny) and Washington Street (between Kearny and the bay) to the north.

Understand

Union Square

Surrounded by upscale hotels, Union Square is one of the largest shopping areas in the U.S. and is home to some of the nation's finest department stores, malls and specialty stores. As if that wasn't enough, it also boasts many fine art galleries, some of the best restaurants in the city, and it also serves as San Francisco's main theater district, featuring many Broadway and off-Broadway shows. The city earmarked the area as a park in 1850, and its name was derived from the many lively, pro-Union Civil War demonstrations that were held there. The square itself, a public plaza, which is bordered by Post, Stockton, Geary, and Powell streets, got a major refurbishment in 2002 when most of its grass was paved over with granite stone. Built in 1903, the monument dedicated to the Goddess Victory still remains at the heart of the square. Today, people use the square mostly as a space to relax and soak up a bit of sun, and to wallow in the atmosphere created by the surrounding cable cars, hotels and shoppers.

Financial District

The Financial District is among the top financial centers in the United States and its many skyscrapers add a very impressive skyline to the city. It is home to the headquarters of the 12th District of the United States Federal Reserve, as well as the iconic Transamerica Pyramid building. It also houses the corporate headquarters of many financial giants such as Visa, Wells Fargo Bank, Mckeeson Corporation and Charles Schwab Corporation. Despite the fact that the area was almost completely destroyed by the 1906 earthquake and fire, many of its original skyscrapers have survived. Today the architecture reflects a mix of both contemporary as well as more historic buildings such as the Merchant and Exchange building, the Bank of America building and the Russ building. There are also plenty of shopping opportunities in the area with centers such as the Embarcadero Center and the Ferry Building. It begins at Montgomery, which was once known as the "Wall Street of the West," and ends at the Embarcadero.

Get in

Printable Maps

Map of Union Square-Financial District

By ferry

Several ferry companies operate service from around the bay to the Ferry Building on the waterfront and offer a scenic bay crossing.

  • Golden Gate Ferry, 511 (inside the Bay Area) or +1-415-455-2000. Service to and from Larkspur and Sausalito. $10-10.75 one-way adults, $5-5.25 one-way seniors/youth; discount to adults using Clipper Card
  • Blue & Gold Fleet, +1-415-705-5555. Offering services between the Ferry Building and Oakland/Alameda and Tiburon. One-way fares range from $11.50 adults, $6.75 seniors/youth to $6.25 adults, $3.10 seniors/youth, depending on destination
  • San Francisco Bay Ferry, +1-415-705-8291. Service to and from Alameda, Oakland, Richmond, and Vallejo. One-way fares range from $7.90 adults, $3.60 seniors/youth, to $15.10 adults, $7.50 seniors/youth depending on destination; discount to adults using Clipper Card 2020-02-13

By public transit

Cable car passing Union Square

Extensive public transit is offered through the neighborhood, provided either by the regional BART system or the city-wide MUNI system, which encompasses the MUNI Metro, buses, cable cars, and the F-Line streetcar.

BART and all of the MUNI Metro lines ([J][K][L][M][N][T]) run under Market Street with three stations serving this part of downtown: the Embarcadero, Montgomery Street and Powell Street. The Powell Street stop is just a few blocks down Powell from Union Square. The Powell-Hyde and Powell-Mason cable car lines run from Powell and Market past Union Square to Fisherman's Wharf. From the Embarcadero station you can catch the California cable car line.

The F Streetcar Line runs along Market Street and up the Embarcadero to Fisherman's Wharf. There are several streetcar stops along Market Street. Numerous MUNI bus lines run through the area as well starting at the Ferry Building or Transbay Terminal and radiating out to other neighborhoods. They include the 38-Geary (which runs past Union Square) and the 1-California (which runs through the Financial District past the Embarcadero Center). The 10-Townsend, 30-Stockton and 45-Union/Stockton lines run north-south through the district, connecting to Chinatown, North Beach, and Fisherman's Wharf to the north.

On foot

From Fisherman's Wharf, take a 25-minute walk down the Emabarcadero, which will take you all the way down to the Ferry Building, at the edge of the Financial District.

From west of the area, it is also easily accessible by getting first to Market Street and then walking eastbound.

By taxi

This is the CBD for San Francisco, so taxis are easy to hail at any time anywhere in this area. Taxi stands exist at major hotels, stores and some tall skyscrapers.

By bike

Market Street is now closed to private cars, which makes biking much easier. Elsewhere, bike lanes are limited and traffic is heavy.

Bike share is available from Bay Wheels, Lime and Bird.

By car

On-street parking is all but non-existent. Parking garages, while plentiful, can be expensive. Major parking garages for the Union Square area can be found at the NE corner of Sutter and Stockton, between Ellis and O'Farrell between Stockton and Powell, on Sutter between Kearny and Grant, and under Union Square.

Get around

To help you navigate around there is a Visitor Information Center 📍 run by the San Francisco Convention & Visitors Bureau, located at 900 Market St on the lower level of Hallidie Plaza, next door to the cable car turntable at Powell and Market streets. The V.I.C. is open M-F 9AM-5PM; Sa, Su, and holidays 9AM-3PM, PST. Telephone inquiries may be made M-F from 8:30AM to 5PM PST, by calling +1-415-391-2000 or +1-415-392-0328.

Market Street is a joy to walk down. Wide sidewalks, low traffic, street trees and endless stores offer a pleasant stroll.

See

Ferry Building Transamerica Pyramid

  • Embarcadero Center, 37.7948°, -122.3979°. Consists of many buildings between Sacramento and Clay Streets running from the Embarcadero to Battery Street housing a shopping center, offices, and the Hyatt Regency hotel, which has a wonderful 17 story atrium used in the film Towering Inferno.
  • Ferry Building, One Ferry Building (at the end of Market Street on the bay), 37.7955°, -122.3934°, +1-415-983-8000. A historic ferry terminal which survived the 1906 earthquake and fire and had 100,000 people pass through it every day before the bridges were built. It was renovated several years ago and now it's a great example of Bay Area "foodie" culture. Inside you'll find little shops selling artisanal bread (Acme), cheese (Cowgirl), chocolate (e.g., Recchiuti, Ghiradelli, Scharffen Berger, etc.), slow-drip coffee (Blue Bottle), and so on. There's even a stand selling vegan donuts! There are also a few excellent little restaurants and specialty markets as well as a large farmers market out front (Tuesdays and Saturdays year-round and on Thursday evenings in the summer). Together with its surroundings, the Ferry Building is beautiful to see, especially at night (although the shops will be closed at night). It's a popular place to visit for downtown office workers and tourists alike.
  • Fraenkel Gallery, 49 Geary St, 37.7877°, -122.4043°, +1-415-981-2661. Tu-F 10:30AM-5:30PM, Sa 11AM-5PM. A long-standing photography gallery with changing museum-quality exhibits featuring the work of many of the medium's masters.
  • Pacific Heritage Museum, 608 Commercial St (at Montgomery), 37.7943°, -122.4034°, +1-415-399-1124. Tu-Sa 10AM-4PM. Exhibits on the art and culture of the peoples of the Pacific Rim. Free
  • San Francisco Railway Museum, 77 Steuart St (at Steuart and Don Chee Way, near the foot of Market), 37.7938°, -122.3936°, +1-415-974-1948. Tu-Su 10AM-6PM. A small but charming museum with exhibits on the history of rail transportation in San Francisco, with a particular emphasis on the streetcar systems. It's a good companion piece to a streetcar ride, with a stop on the F-line just outside the front door. Free
  • Transamerica Pyramid, Montgomery and Washington, 37.7952°, -122.4028°. San Francisco's tallest and most famous skyscraper, controversial when it opened, but now accepted. There used to be an unusual observation deck on the ground floor with 4 big TV monitors, showing live views of the city transmitted from cameras at the top of the building. They now have a happy worker at the bottom that tells you anything and everything you want to know about San Francisco and has some great stories. Then he tells you that they no longer have the 4 big TVs and are building a restaurant where you can view the city from inside.
  • Union Square, 37.7879°, -122.4075°. The most important site is the square itself, which was revamped in 2002 to provide more space for outdoor events and less space for napping homeless people (an earlier version of the square appeared in the film The Conversation). The square now includes a theater ticket outlet, gift shop, and Emporio Rulli Cafe, along with an underground parking garage. For blogging people-watchers, there is free wi-fi provided by the city. Look under the leaves of the greenery in the planters, and you'll find a few power outlets for your laptop.
    • Architecture, NA°, NA°. Union Square is the bustling name-brand shopping area for the city, where high-end chains put their West Coast flagship stores, or at least a major retail outlet. The neighborhood's visual extravaganzas tend to be stores, including the beautifully restored glass dome and rotunda salvaged from the former City of Paris department store (at the Neiman Marcus store that replaced it 1981, at Geary and Stockton), the interior lavishness of the flagship Williams Sonoma, and Niketown on Post. This area of downtown is also a hotbed of Art Deco and Beaux Arts architecture. For a splendid view of all this architecture, take a ride up the exterior glass elevators of the Westin St. Francis Hotel, on the west side of Union Square.
  • Water fountains. A quick overview of San Francisco geography is provided by the San Francisco Fountain 📍 on the steps of the Grand Hyatt on Stockton just north of Post. This massive wall of sculpture was created by Ruth Asawa, using schoolchildren's bread dough models as a basis for the casting. Another famous water feature is Lotta's Fountain 📍, at the intersection of Geary, Kearney, and Market. Donated by singer Lotta Crabtree in 1875, it is the city's oldest piece of public art. You can also see the controversial Vaillancourt Fountain 📍 at Justin Herman Plaza at the foot of Market Street, believed by many to be a parody of the former (and much loathed) Embarcadero Freeway.
  • Wells Fargo History Museum, 420 Montgomery St, 37.7932°, -122.4026°, +1-415-396-2619. M-F 9AM-5PM. This interesting museum has many artifacts associated with the bank company, such as old stagecoaches. Free
  • Privately-owned public spaces, various locations downtown. Local building codes have, for many years, required developers to include public spaces in their buildings. Some of them offer great views of downtown, such as the terrace on the 15th floor of 343 Sansome St 📍. Others are just a nice place to take a break and sit, like the Redwood Forest at the bottom of the Transamerica Pyramid. A complete guide, entitled "Secrets of San Francisco", has detailed descriptions on each one.

Do

  • Gourmet Walks, +1-415-312-1119. Offering two gourmet tours of the neighborhood - the Gourmet Chocolate Tour and the Gourmet Chocolate and Wine Tour. Both tours will take you to some of the local businesses where you can sample their delicious fare. $48 for the Gourmet Chocolate Tour and $72 for the Gourmet Chocolate and Wine Tour
  • Ferry Plaza Farmers Market, outside the Ferry Building, +1-415-291-3276. Tu 10AM-2PM, Sa 8AM-2PM. A large, very popular year-round organic farmers market.

Performing arts

Most of the theaters and performance spaces are located just to the west in the Civic Center-Tenderloin area, but there's still a few theaters surrounding Union Square:

Buy

Union Square is surrounded by department stores The purpose of Union Square is shopping. Most upscale national chains can be found in the neighborhood, including Macy's 📍 western flagship store on the south side of the square, Neiman Marcus 📍 on the southeast corner, Saks 📍 on the north side, and Nordstrom 📍 two blocks south, on Market opposite the cable car turnaround. Other chains include Victoria's Secret, a four-level Ross, Forever 21 in a restored bank, Armani, Crate and Barrel, and numerous upscale stores at Westfield San Francisco Centre. More interesting are the stores that can't be found in every suburban mall. There are numerous art galleries and a fascinating selection of local or unusual businesses. The Financial District also has some decent shopping centers to choose from.

  • Gump's, 135 Post St (between Kearny and Grant), 37.7886°, -122.4043°, +1-415-766-7628. M-Sa 10AM-6PM, Su noon-5PM. San Francisco's source of luxury housewares, from couches to crystal. Though famous names like Waterford appear on the shelves, the selection emphasizes home furnishings as art, often with an elegant Asian feel. The dominant style is not quite modernist but hardly middle-American traditional. It's difficult to do justice to a native's feelings toward Gump's without sounding like a bad marketing piece. This is the "look" that says one's parents and grandparents went to the right private schools. If your home looks like Gump's, you've not only "arrived"—you've been here longer than just about anyone else. As well as housewares, Gump's sells jewelry, holiday decor, and the odd bit of upscale soap.
  • Britex, 146 Geary St (between Grant and Stockton), 37.7878°, -122.4057°, +1-415-392-2910. M-Sa 10AM-6PM. Arguably the largest fabric store on the west coast, filling four floors of a narrow building. Don't look for calicos for your quilting project: this is the land of luxury fabrics for faking couture at home. If you've ever wanted to make a cheap sweater look expensive by adding deluxe buttons, head straight for the third floor, where 30,000 styles await your approval (don't even think of touching a button - the clerks do that). Britex is also notable for selling remnants that are big enough for a real project.
  • Williams Sonoma, 340 Post St (between Stockton and Powell), 37.7886°, -122.4075°, +1-415-362-9450. The Union Square store is the flagship store of this international chain, and it's a cathedral to the gracious kitchen. Acres of housewares gleam beneath twin spiral stairs that lead to the land of crystal and tablecloths. This isn't your mother's mall-store Williams Sonoma. There are usually pretty good free samples being passed out, too.
  • Thomas Pink, 255 Post St (between Grant and Stockton), 37.7884°, -122.4063°, +1-415-421-2022. M-F 10AM-7PM, Sa 10AM-6PM, Su 11AM-6PM. This place might seem obsessed with its eponymous color, if you judge by the store displays, but the upscale clothier also knows about white, beige, blue, and yellow.
  • Wilkes Bashford, 375 Sutter St (between Grant and Stockton), 37.7893°, -122.4064°, +1-415-986-4380. M-W and F Sa 10AM-6PM, Th 10AM-8PM. This is just the place to pop in for a $1,000 jacket, a $500 cashmere sweater, or those delicious Jimmy Choo shoes. Every now and again, there is a major sale on the top floor. You don't need to watch for the sales banners -- just notice when the crowds mobbing into the store look suspiciously like the same people who bussed your table the night before.
  • San Francisco Art Exchange, 458 Geary St (between Taylor and Mason St), 37.7872°, -122.4108°, +1-415-441-8840, info@sfae.com. Su-W 10AM-6PM, Th-Sa 10AM-8PM. This is a gallery for those interested in rock paintings and photographs, and they also sport a large Beatles collection and paintings by Ronnie Wood and Alberto Vargas. A must for music enthusiasts, if you have the budget. Prices are high, with most pieces over $1,000
  • Embarcadero Center, 37.7947°, -122.398°, +1-415-772-0700. 10AM-5PM daily. Spanning five city blocks, this center is one of the largest mixed-use centers in the Western United States. It has over 100 stores and a 5-screen movie complex.

Eat

Looking down California Street Though Union Square appears to be awash in cafes, it's one of the more difficult neighborhoods for good eating. Dining selections are crowded and geared toward the tourist market, though there are a few iconic restaurants that have must-see status just from their fame and age. It's also a center of high-end hotel dining. However, a short side trip west on O'Farrell or Geary to the Tenderloin for bargain Indian or Vietnamese food, a quick walk up Grant to Chinatown or (further) to North Beach may be worthwhile alternatives to fast food, long waits, or $200 a plate meals. In the Financial District there are various restaurants catering to those who work in the surrounding buildings although many close at the end of the business day and offer few dinner choices.

Drink

  • Benjamin Cooper, 398 Geary Street (Between Taylor and Mason Streets, Inside the Hotel G), 37.787209°, -122.409682°, +1 415 654-5061. M-F 5PM-2AM, Sa 6PM-2PM. Small, nondescript bar inside the Hotel G. Walk past the check-in desk, go up the flight of stairs and make a left. Open the door straight in front of you and you're there. Cozy atmosphere, good selection of drinks, and a good deal on raw oysters, which is the only food they have available. 2017-04-06
  • E&O Trading Company, 314 Sutter St (at Grant), 37.7898°, -122.4059°, +1-415-693-0303. M-Th 11:30AM-10PM, F Sa 11:30AM-11PM, Su 5PM-9:30PM. Decked out in an upscale but not trying decor, EO Trading has the kind of cocktail list that impresses but doesn't overwhelm. The menu of small plates and appetizers of Asian fusion cuisine, satay platters and a selection of naan bread is the perfect partner for their lychee martinis and Anchor Steam beers. Happy hour is from 3 to 6PM.
  • Irish Bank, 10 Mark Ln (alley off Bush St or Grant Ave), 37.7905°, -122.4047°, +1-415-788-7152. An old-style Irish pub, walls adorned with antiques, with a great selection of whiskey, imports, and microbrewed beer, and good pub food. The Bank has plenty of outdoor sitting, ideal for a warm day.
  • Royal Exchange, 301 Sacramento St (at Front St), 37.7942°, -122.3991°, +1-415-956-1710. A good selection of microbrews and imports on tap in a typical sports bar.
  • Starlight Room, 450 Powell St (in the Sir Francis Drake Hotel), 37.7888°, -122.4084°, +1-415-395-8595. Tu-Sa 6PM-2AM, Su 11AM-3:30PM. Not for a visitor that's light in the wallet, but the view and setting from this lounge are undeniably hard to beat. Opulent is probably the best description. Dress well if going as the crowd that attends is there to be seen.
  • Tunnel Top, 601 Bush St (between Burritt St & Stockton St), 37.7902°, -122.4073°, +1-415-722-6620. This two-floor, cash-only bar is a neighborhood staple, where you'll find an eclectic mix of locals downing the very excellent mojitos, shots of Fernet-Branca (the unofficial drink of San Francisco), or egging on the bartenders to make up a new drink.

Sleep

Budget: under $100, mid-range: $100 - 175, splurge: $176 and over (standard double room).

Without a doubt, this is the primary hotel district for San Francisco. While some of the main hotels are in the neighboring Tenderloin district (although they'll vehemently deny it) their proximity to Union Square and public transportation is hard to beat. The range varies greatly from large, international chains to smaller boutiques. With any of these hotels, you are always advised to book far in advance for better prices and selection due to their overall desirability for anyone visiting the city.

Budget

Mid-range

Splurge

The Westin St. Francis Hotel

Connect

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