Sunny Beach - seaside resort town in Bulgaria

Sunny Beach (Bulgarian: Слънчев бряг, Slunchev bryag) is the largest beach resort in Bulgaria. It is situated in the southern part of the Bulgarian Black Sea Riviera. Stretching along a beautiful semicircular bay facing east. Closed to the north by the descending ridges of the Balkan Range, thus blending sea and mountain in perfect harmony.

Understand

Everything in Sunny Beach is centred around tourism. It feels more like a fairground than a city. It is a fairly new resort that has built from scratch since the 1960s, so it has little to do with other parts of Bulgaria. You might as well be in Salou or any other party town. There is a Blue Flag beach with soft sand, lots of things to do and places to eat and drink, so Sunny Beach is great for sun-lovers of all ages. In and around Sunny Beach you will find many places to stay, from cosy and friendly guest houses to huge and luxurious hotels that offer 24-hour entertainment for holidaymakers.

The tourist season is not very long. Things start to live up in the end of May with the start of high-school prom season since Sunny Beach is the most popular party destination for school seniors. By the beginning of June the resort works "in full speed". The season winds down around in mid-September when most shops start to discount and the clubs, cafes and restaurants that are still opened work smaller hours.

Nowadays, the neighbouring towns of Sveti Vlas to the north and Nessebar to the south have merged, figuratively speaking, with Sunny Beach because of the resort's expansion along the coastline.

Get in

By bus

• Sunny Beach Bus Station (Автогара Слънчев бряг), 42.6914700°, 27.7068981°. 2021-12-08 Please see Nesebar#By bus for comprehensive bus schedules around the region, including many buses running through Sunny Beach or at least the bus station.

• Burgas – There are many buses from Burgas South bus stand (Автогара Юг), which is right in front of Burgas Central railway station. They run about every ½ hr, cost 7 лв either to Nessebar or Sunny beach bus stand, and take about 1 hr to reach the destination.

• Varna – Every 1-2 hr. 12 лв and it takes about 2 hr.

By plane

Closest airport is Burgas Airport (IATA: BOJ). From there you can either go by taxis, which can be overpriced, so the best thing to do is to arrange transfers pre-arrival or have your hotel taxi pick you up. On the other hand, you can go by public bus to Nessebar or Sunny Beach for 6 лв. The buses run very regularly (at least every half hour) during the day.

By train

Closest railway station is Burgas Central railway station (Централна железопътна гара Бургас). You can get trains from Sofia, Plovdiv and many other cities to there. After you arrive at the railway station, you can go by bus from the bus stand, which is right in front of the railway station, to Sunny Beach or Nessebar for 6 лв usually at half hour intervals during the day.

Get around

On foot

Easy and free.

By bus

Buses are best and cheapest (besides walking) way to travel around Sunny Beach. Buses run up and down the main road (Първа), and stop at bus stops, which are usually well marked and not too far apart. A trip within Sunny Beach and to Nessebar cost 1.30 лв. They are clearly marked in English and run regularly (no more than 15-min intervals). There's a sightseeing bus between St. Vlas and Old Nessebar. Look for regular bus stops with a sightseeing bus sticker. Cheap enough to be used as regular mode of transportation. 2 лв one way.

By train

The Tourist Train reaches only part of the boulevard. No regular timetable, runs when it is full. Can be a bit of a wait but the kids will love it. 3 sections: Sunny Beach North to Center, Center to South, South to Old Nessebar. 6 лв per person per one way section.

By horse carriage

This isn't the fastest option, and it's dearly expensive but you travel in style. Around 40 лв.

By car

Cars are not very useful in Sunny Beach. Distances are small, the main streets are pedestrian only and traffic in Bulgaria is rather dangerous. That said renting a car and driving along the beautiful coast isn't bad either.

By boat

Between Sunny Beach (Flower Street) and Old Nesebar. 10 лв.

See

Do

The general routine to do is to go to the beach in the morning and have lunch either on the beach or at a nearby restaurant. (There are the most delicious jacket potatoes in the world!) Then recuperate for a night out to remember as you go to Sunny Beach centre and the boulevard for dinner and a little entertainment from a dino-cafe to mini-golf to bungee trampling! Every night you can change scenery between Sunny Beach, Nessebar and Sveti Vlas (though the latter is recommended during the day).

• Watersports – You can try Parascending, Banana boats or hire Jet skis along the beach. Or take the bus into Nessebar where there are a couple of Dive schools for Scuba. (Nemo diving is on the right before you cross the causeway, and Angel Diving is on the harbour beyond the bus stop.

• Rent a Car – Have a runabout to the left and visit the beautiful marinas and villas of Saint-Vlas or go right and visit the local town-Nessebar. The old town is a cosy peninsula with beautiful old wooden house sand is also a UNESCO heritage site and has great fish restaurants. The new town is bustling with restaurants and hotels while the backstreets may hide some tasty local produce! If you want a longer excursion, drive south to Sozopol, or if you want to witness some high-quality driving among some beautiful untouched wilderness, travel north through the mountains along Route 9.

Buy

For your everyday needs there is a large assortment of small supermarkets, which usually sell goods at slightly increased rates compared to normal cities. Be sure to check the merchandise for freshness, as there are few to no customers for most parts of the year and some products may sit in the shelves for an eternity. If you plan a bigger purchase, there is a discounter, Penny Market, at the roundabout between Sunny Beach and Nessebar, which can be reached by bus or on foot, depending on where you stay.

• The Boulevard - The boulevard along the shore has hundreds of stalls, shops and bars. Peddlers will try to lure you in, but they are not overly pushy.

Value for money - Prices are low but the quality is mixed Haggling - It is not customary to haggle, but sometimes shopkeepers spontaneously offer a promotion. Currency - All prices are in Bulgarian levs. Foreign currencies are not accepted, but there are plenty of exchange offices. Be sure to use a trusted exchange like Crown, a bank or your hotel reception. Although some hotels might not give a great exchange rate it is better than to be tricked. Some of the cheapest rates in town, particularly when converting from Russian ruble or Euro, can be found in front of Polyclinic in Чайка district.

• Penny Market, 42.66511°, 27.70687°. Penny Market is a discount supermarket at the roundabout between Nessebar and Sunny Beach. Prices are about half compared to the small supermarkets in Sunny Beach.
• Supermarket Janet (ЖАНЕТ Grand Market), 42.69418°, 27.70926°. 07:00–23:00. If you're a more ethical traveller, Janet (at the end of Flower Street, also a larger store out-of-town) has a decent selection of fresh produce. Deep inside Janet is a surprisingly large range of vegan cheese. Also inside Janet is a large meat aisle with good plant alternatives. Once you're inside, you may notice that you have to pay for any toiletries in a small section on the first floor. 2021-08-02

Eat

Hundreds of restaurants along the boulevard including a castle restaurant! Very nice food at some places with a relatively cheap price tag. There are: Bulgarian cuisine (including cheese, barbecue, seafood salads like гярб вечнълс, pizzas, Chinese cuisine, etc.

Drink

• Beer – Most major brands are available. Bulgarian brands like Shumensko (Шуменско), Kamenitza (Каменица), etc. are cheaper, not bad and widely available as draft.

• Fresh. Beach bar with DJ. Often crowded, but there's a nice party vibe. Service is rushed but correct. Large local beer 4.50 лв

• Revolution. Medium size dance club. Average age 20-30. Music: pop and dance. Entrance 5 лв, bottle of beer (Tuborg) 6 лв

Sleep

You're spoilt for choice! A double room with breakfast in one of the 3-star hotels can be had for about 40 лв in the shoulder season (May and September), and for 80 лв in high season.

Go next

• Nessebar – A world heritage listed town with medieval architecture is only a few kilometers away.
• Burgas – The closest major city.