Swaffham - market town and civil parish in the English county of Norfolk

Swaffham is a picturesque market town in the west of Norfolk. It became famous as one of the principal filming locations for the ITV television series Kingdom from 2007 to 2009.

Understand

The town grew to prominence during mediaeval times based on local agriculture. Historically a town whose prosperity came from sheep and wool and thus the town has an unusually large market place (for the population). Whilst many of the buildings have Georgian and Victorian facades on older mediaeval buildings.

Get in

By road

Swaffham is near the crossroads of the west–east (Kings Lynn (15 miles) to Norwich (30 miles)) A47 and the south-north A1065 (London, Cambridge and Newmarket to Fakenham and North Norfolk). These two busy routes provide Swaffham with a large volume of passing trade and travellers, especially at weekends and during the summer months.

By bus

Swaffham's most frequent and important bus connection is the Excell X1 regional bus. Services call every half hour (Monday to Saturday) or hourly (Sundays) in both directions:

• X1 westbound towards Kings Lynn, Wisbech, Peterborough bus station, Peterborough railway station and most villages en route.
• X1 eastbound towards Dereham, Norwich, Great Yarmouth, Lowestoft and most villages en route.

Passengers travelling by train to or from Peterborough can buy a through rail ticket to/from Swaffham on the X1 bus, thereby saving on the combined cost of train and bus tickets.

Swaffham has daily National Express service on two routes:

• NX308 westbound towards Kings Lynn, Wisbech, Peterborough, Leicester, Coventry and Birmingham.
• NX308 eastbound towards Dereham, Norwich and Great Yarmouth. and
• NX496 southbound towards Mundford, Brandon, Mildenhall, Stratford (London) and London.
• NX496 northbound towards Dereham, Fakenham, Holt, Sheringham and Cromer.

Details of additional rural bus routes between Swaffham and neighbouring towns and villages can be found on the website of Traveline East Anglia or by calling the National Traveline service on 0870-608-2-608.

By train

There are stations on different lines, approximately equidistant to Swaffham.

• Downham Market is 25 km (15 miles) west, for services north to Kings Lynn and south Ely, Cambridge and London King's Cross.
• Brandon 25 km (15 miles) south, for services east to Thetford, Attleborough, Wymondham and Norwich and west to Ely and Cambridge. Cross country trains from the northwest and midlands do not stop at Brandon, but they do stop at Thetford, which is just a few miles further away from Swaffham than Brandon.

By bicycle & on foot

• Peddars Way. Long-distance footpath (46 miles) passes close by the town. Much of the path can be used by cyclists. The path runs from Hunstanton on the North Norfolk Coast to close to Thetford 2017-06-19

Get around

Swaffham is small enough to be easily explored on foot. There are a number of public transport options within the town itself (excluding train services).

See

• Swaffham Museum, 4 London St, Swaffham PE37 7DQ, 52.64680°, 0.68858°, +44 1760 721230. M-F 10:00-16:00, Sa 10:00-13:00. Adults £3, children £1, concessions £2
• Ecotech Centre, The Green Britain Centre, Turbine Way, Swaffham PE37 7HT (5 min walk from town centre), 52.65679°, 0.68341°, +44 1760 726100. M-F 10:00-16:00. Windmill tours at 11:00, 13:00 & 15:00 adults £6, children £4, concessions £5 2017-05-14
• Castle Acre Priory, Priory Rd, Castle Acre, King's Lynn PE32 2XD (5 miles north of Swaffham), 52.700787°, 0.685722°, +44 1760 755394. Adults £7, children £4.20, concessions £6.30 2017-05-14
• Castle Acre Castle and Bailey Gate, Pye’s Lane, Castle Acre, King’s Lynn PE32 2XB (5 miles N of Swaffham), 52.703°, 0.690379°. Open any reasonable time during daylight hours. Free 2017-05-14
• Oxburgh Hall, Oxborough PE33 9PS (7 miles SW of Swaffham), 52.5814°, 0.570833°, +44 1366 328258, oxburghhall@nationaltrust.org.uk. House & garden: adult £10.40, child £5.20; garden & estate only: adult £5.80, child £2.90 2017-05-14
• Gooderstone Water Gardens, The Street, Gooderstone PE33 9BP, 52.588°, 0.605°, +44 1603 712913. Daily 10:00-17:30. "A meadow too wet for cattle to graze" so nothing daunted, the landowner created a water garden from 1970. They fell derelict after his death but were re-opened in 2003. Adult £7 2021-04-02

Do

• Swaffham Golf Club, Cley Rd, Swaffham,PE37 8AE , 52.6298°, 0.6701°, +44 1760 721 621, manager@swaffhamgc.co.uk. 2017-05-14
• Manor Farm Riding School, Manor Farm, Manor Rd, Scarning, East Dereham, NR19 2LL, 52.6696°, 0.9104°, +44 1362 693344, office@manorfarm-ridingschool.com. Tu W 10:00-14:00, Th F 16:30-19:30, Sa 09:00-17:00, Su 09:00-12:30. 2017-05-14
• Swaffham Leisure Centre, Brandon Rd, Swaffham, PE37 7DY (1 mile from town centre), 52.63909°, 0.68978°, +44 1760 724046. M-F 08:00-13:00 & 16:00-23:00, Sa 10:00-18:00, Su 09:00-18:00. Gym, sports hall, spin studio, squash court. 2017-05-14

Buy

• Saturday Market, Market Place, Swaffham, PE37 7AB, +44 1760 722922, enquiries@swaffhamtowncouncil.co.uk. Sa 09:00-16:00. The market square is occupied by stalls, and the town is usually bustling with people from surrounding towns and villages. Fresh meat, fish, fruit and vegetables are widely available, as well as more specialised local produce. 2017-05-14
• Indoor Friday Market, Market Place, Swaffham, +44 7957 862239 (mobile). F 09:00-14:00. Around 20 stalls. 2017-05-14
• Waitrose, Castle Acre Rd, Swaffham, PE37 7HT, 52.6557°, 0.6844°, +44 1760 336307. M-Th 07:30-20:00, F 07:30-21:00, Sa 07:30-20:00, Su 10:00-16:00. Petrol station (different hours), ATMs, cafe, payphone. 2017-05-14
• Adsa, Lynn St, Swaffham, PE37 7AU, 52.6490°, 0.6854°, +44 1760 774500. M-Sa 07:00-23:00, Su 10:00-16:00. ATMs 2017-05-14

Eat

• The Market Cross Cafe & Bar, 15 Market Pl, Swaffham, PE37 7AB (on the marketplace), 52.64785°, 0.68843°, +44 1760 336671. Highly rated, providing customers with hot and cold food and drink throughout the day. 2017-05-14
• The East Garden (Chinese Restaurant), 7 London St, Swaffham, PE37 7DD , 52.64657°, 0.68896°, +44 1760 725722. Tu-Th 12:00-14:00 & 17:00-22:00, F Sa 12:00-14:00 & 17:00-22:30, Su 12:00-14:00 & 17:00-22:00. 2017-05-14
• Mother Hubbards (Fish & Chip Restaurant & Take-away), 91 Market Place, Swaffham, PE37 7AQ , 52.64745°, 0.68869°, +44 1760 721933, info@mother-hubbards.com. M-Th 11:30-14:00 & 16:30-21:00, Sa 10:3022:00, Su 14:00-21:00. 2017-05-14
• Red Lion, 87 Market Place Swaffham PE37 7AQ, +44 1760 721022, redlionswaffham@gmail.com. Meals are served from 12:00 to 20:00 every day. Also cater for Vegetarian and Gluten Free please ask. 10 rooms available with 6 ensuite and 4 family shared ensuite rooms. 2019-09-12

Drink

• The Greyhound (Pub), 97 Market Pl Swaffham, PE37 7AQ , 52.64706°, 0.68882°, +44 1760 725468. 2017-05-14
• The Kings Arms (Pub, Cafe & Restaurant), 21 Market St, Swaffham, PE37 7LA , 52.64871°, 0.68648°, +44 1760 723244, kingsarmscopperhorse@gmail.com. Tu 18:00-23:00, W-Sa 12:00-23:00, Su 12:00-16:00. 2017-05-14

Sleep

• Strattons Hotel, 4 Ash Close, Swaffham PE37 7NH, 52.64920°, 0.68710°, +44 1760 723845. Upscale hotel in a Palladian villa, with 14 elegant luxurious rooms and award-winning restaurant. B&B double from £100 2020-06-07
• Best Western (Hotel), Station St, Swaffham, PE37 7LJ , 52.64903°, 0.68908°, +44 844 387 6162 (premium). Check-in: From 14:00, check-out: by 11:00. Free Wi-Fi. Pets allowed in rooms (£10 per night). 2017-05-14
• The Vines (B&B), The Street, Great Cressingham, Norfolk, IP25 6NL (6 miles S of town), 52.5815°, 0.7283°, +44 1760 756303, leigh@thevinesbedandbreakfast.co.uk. Dogs allowed (charged for). 2017-05-14
• Baileygate B&B, Marcon House, Bailey St, Castle Acre, Kings Lynn, PE32 2AG (5 miles N of town), 52.70322°, 0.68879°, +44 1760 755673, liz@marcon-house.co.uk. Single occupancy £60 a night, double/twin occupancy £80 a night 2017-05-14

Connect

Swaffham and its approach roads have 4G from all UK carriers. As of Sept 2022, 5G has not reached this area.

Go next

• Blakeney (Norfolk) with Blakeney Point Seal Colony and Norfolk Wildlife Trust Cley Marshes Nature Reserve
• Hunstanton
• Wells-next-the-Sea with its oysters and its seal-watching trips.
• King's Lynn
• Dereham
• Thetford
• Fakenham