As wine is usually regarded as the most sophisticated of alcoholic beverages, wine tourism or enotourism is highly developed in many regions around the world, and it can be as simple as hopping on a wine shuttle in Napa Valley or as complicated as renting a villa in the south of France for a month. Enotourism is a great way to learn about the people, culture, heritage, and customs of an area. Some of the famous wine producing regions of the world have been producing wine for centuries or even millennia, and the production and consumption of wine is deeply ingrained in the local culture. Also, these areas tend to be off the beaten tourist track (although not that far off) so enotourism can expose travelers to new and interesting areas. Getting out and visiting wine producers provides contact with local farmers and artisans who care deeply about the area. Wine growers are farmers, and their perspective on the local area, and life in general, tends to be different from other locals typically encountered while traveling.
For the oenophile, enotourism is a wonderful way to better understand terroir, the difficult-to-define concept that wine makers often use to describe a key component of their art. Roughly speaking, it has to do with how the quality of the land in which the grapes are grown affects the taste of the wine. Tasting wine at a wine shop or in the comfort of home can provide a hint at the terroir that produced the wine. But spending several days visiting the area, chatting with the wine makers and growers, and eating the local cuisine (which has evolved together with the wine for the two to perfectly complement each other) will provide an exceptional context for the wine and give deep insight into why and how the wine turned out the way it did.
Wine is an important element in many European cuisines. Fine dining menus can have a recommended wine for each course.
The heart of enotourism is visiting wineries, and of course, tasting the wines.
One of the best ways to begin an adventure in enotourism is to attend wine classes at a respectable wine school. There are several across the United States, with notable ones being the Chicago wine school, the International Wine Center in New York, and the Wine School in Philadelphia. In Australia, there is the National Wine Centre in Adelaide, which does wine research and also provides classes on wine appreciation.
The names of wines are often indicative of the area in which they are produced, with such usage often protected by law; for instance champagne can only be produced in the Champagne region of France, sherry can only be produced in Jerez de la Frontera, Spain, port wine can only be produced in the Douro Valley, Portugal, Chianti wines can only be produced in Chianti, Italy, and Tokaji can only produced in Tokaj, Hungary.
Not only does winemaking on the Mediterranean island of Cyprus date back more than 5,000 years, but it has some of the prettiest high-altitude vineyards in all the world. Accommodation costs are particularly cheap by European standards in the north.
See also: French cuisine
France is a traditional wine-growing country, with several very famous wine-growing regions, including the following:
Many vineyards welcome visitors for wine-tastings.
The earliest known evidence of winemaking, dating back to c. 6000 BCE, was found in Georgia.
Georgia and Moldova were renowned in the former USSR as the republics where great wine came from. As an independent country, Georgia's wines have had some wider distribution, some of it intercontinental.
See also: German beer and wine
Germany is better known as a beer-making country, but it is also famous for its wines, especially the Rieslings of the Rhineland-Palatinate. Germany is also known for its ice wines (German: Eiswein), in which the grapes used to make the wine are allowed to freeze on the vine in the winter before they are harvested.
Ancient Greeks were known to be great wine lovers, and introduced grapevines and winemaking knowledge across the Mediterranean basin through their colonies.
A local type not to be missed is retsina, Greek wine infused with pine resin. It originated from when wine amphorae were sealed with pine resin, to avoid the wine inside spoil by cutting it off the air, and the resin unintentionally infusing its flavor into the wine it is in contact with. The Romans started using barrels, so resin would no longer be necessary, however people liked the unique taste so much that retsina is still in production.
Prominent Greek wine regions include:
See also: Italian cuisine
As in France, wine is a traditional product in Italy. It is produced virtually everywhere in the country, and this means no matter where you are going, you can combine your next trip to Italy with a bit of enotourism.
That said, if you're going specifically for the wine, there are some regions that stand out. If you use the awards given by the Italian wine bible Vini d'Italia as an indication, the three regions where the best wine is produced are Piedmont, Tuscany and Lombardy. They all have one particularly important subregion. For Piedmont it is Langhe, where among others the wines of Barolo and Barbaresco are produced. For Tuscany it is Chianti together with the towns of Montalcino and Montepulciano. For Lombardy it is Franciacorta where the homonimous sparkling wine is produced.
Enotourism is highly evolved in Italy, and many producers offer other services as well. Of particular importance is the agriturismo system of providing accommodation for tourists at the estate, making it easy to explore the surrounding region.
The event of Cantine Aperte on the last Sunday of May is a good opportunity for anyone interested in Italian wine. This is the day many wine producers throughout Italy open their doors for a free tasting of their wines.
Apulia (Puglia), in the south of Italy, is becoming renowned for its wines and land. More information can be found on the institutional website ViaggiareinPuglia.it. Rome's enotourism is also increased; the Roman Hills and Frascati are most enjoyable places.
Marsala (at Sicily island) is home of the famous Marsala wine, which is served as dessert and used in many recipes.
Most of this country is a wine-growing area. Mileștii Mici winery has over 200 km of underground tunnels, some of which used to store the biggest wine collection in the world. Cricova winery, which has over 120 km of underground tunnels, is a favourite of tourists.
Russia isn't exactly known for its wine, and most of the consumption is imported from the ex-Soviet republics and elsewhere in Europe, but there are pockets in the southern fringes of the country where grapes thrive, and indeed support a wine industry.
The French-speaking part of the country, especially the canton of Valais and the region around Lake Geneva, is Switzerland's main wine producing area. The wine-growing terraces of Lavaux, with a history of viticulture since Roman times, are on UNESCO's World Heritage List.
Turkey doesn't have officially recognized geographical appellations or terroir designations. With the exception of the north coast (which has a constantly rainy climate unfavorable to the ripening of wine grapes), all Turkish regions have wine production, although often in modest amounts compared to some of the neighbors. Below is a list of some areas better known for their winemaking, endowed with facilities to provide an insight for the enotourist:
See also: American cuisine
See also: Australian cuisine#Alcoholic beverages
Wine carries all the hazards of any other alcoholic beverage. Drinking water on the side might help against dehydration, and keep consumption at a modest level.
Related: Agritourism
Related: Grape grazing in Australia